Core Insights - The "Chuan Chao" football matches have become a significant driver for local tourism and cultural consumption, enhancing both the sporting experience and the economic vitality of the cities involved [3][5][10] Group 1: Event Highlights - The matches took place on October 7-8, featuring key matchups in both the southern and northern regions of Sichuan, including teams from Neijiang, Yibin, Luzhou, and Zigong in the south, and Aba and Ganzi in the north [2] - The events have sparked enthusiasm among local fans, with many attending multiple matches and engaging in surrounding cultural activities [4][5] Group 2: Economic Impact - The influx of spectators has translated into increased tourist traffic, with a reported 20.08% year-on-year increase in visitors to local A-level tourist attractions in Neijiang on the day before the match [6] - Local businesses have experienced a surge in sales, with restaurants and shops reporting high customer volumes, particularly those offering local delicacies [8] Group 3: Promotional Activities - Various cities have launched promotional campaigns to attract visitors, such as Neijiang's initiatives offering free entry to A-level tourist sites for match ticket holders [8][9] - Yibin has introduced incentives like free local delicacies and lottery draws for tourists, while other cities like Mianyang and Deyang have provided discounts and special offers for accommodations and dining [9][10] Group 4: Cultural Integration - The matches have facilitated a blend of sports and local culture, with food markets and cultural exhibitions set up around the venues, allowing fans to experience local flavors and traditions [4][5] - Artisans and local businesses have showcased their products, such as traditional crafts and regional specialties, enhancing the cultural experience for attendees [4][9]
“川超”川南川北赛区球迷商家各有“超”法,持续催热文旅市场 “超宠客”带给城市“钞能力”
Si Chuan Ri Bao·2025-10-10 00:18