“双节”三亚免税销售揽金6.7亿元 同比增长20.5%

Core Insights - During the National Day and Mid-Autumn Festival holiday, Sanya's four duty-free shops achieved a total sales of 670 million yuan, marking a year-on-year increase of 20.5%, indicating a robust consumer market with both supply and demand thriving [1][2] Group 1: Sales Performance - The total sales of duty-free shops in Sanya reached 670 million yuan during the holiday period, reflecting a 20.5% increase compared to the previous year [1] - The sales growth is attributed to a combination of policies and promotional activities that have effectively stimulated duty-free consumption [1] Group 2: Marketing and Consumer Engagement - Sanya's Business Bureau collaborated with Douyin and major duty-free entities to launch a 20 million yuan duty-free consumption voucher campaign, covering a wide range of products including cosmetics, luxury goods, and electronics [1] - Various duty-free entities enhanced the shopping experience by creating immersive and scenario-based consumption spaces, transforming shopping points into tourist destinations [2] Group 3: Service Enhancements - Duty-free shops ensured adequate inventory of popular products and provided convenient services such as luggage storage and stroller rentals to improve customer service [1] - The National Pharmaceutical Group's duty-free store in Sanya introduced a theme activity that combined shopping, leisure, and health, while other stores incorporated artistic elements to enhance the shopping experience [2] Group 4: Future Development - The Sanya Business Bureau plans to continue deepening the integration of culture, tourism, and commerce, focusing on optimizing consumer supply and enhancing the shopping experience [2] - The aim is to promote more unique consumption scenarios, thereby sustaining the vitality of "Deer City consumption" and injecting more momentum into Sanya's high-quality economic development [2]