尝美食、玩电竞，苏宁易购双11发力社交消费新场景

Core Insights - Suning.com has launched its Double 11 promotional campaign, collaborating with over a hundred leading home appliance brands to meet consumer demands for upgrades and replacements, while offering significant subsidies and introducing over a hundred new appliance products at competitive prices [1][4] Group 1: Promotional Strategy - The "True Benefit Subsidy" event was launched on October 9, allowing consumers to access promotions through the Suning.com app and in-store [4] - Key promotional dates include October 24 for Super Group Purchase Day and November 7 for Super Store Day, with various online and offline sales events scheduled [4] - The "True Benefit Subsidy" program is designed based on consumer data insights and social media feedback, featuring over a hundred industry-leading products with targeted discounts [4][5] Group 2: Product Offerings - The promotional campaign includes significant price reductions, such as a 2-horsepower energy-efficient air conditioner priced at 2099 yuan, a 10KG washing and drying set for as low as 4998 yuan, and a 65-inch wallpaper TV available for 3499 yuan [5] - Discounts will be structured in tiers of 10%, 15%, and 20% to ensure long-term competitive pricing for essential consumer needs [5] Group 3: Consumer Engagement - Over a hundred core stores will undergo upgrades to enhance the shopping experience, featuring new product launches and events [5] - The campaign will also include over 1000 localized interactive events, such as esports competitions and food contests, to engage consumers [5] - Additional services like free clothing care, coffee, and baking will be offered in stores to enhance customer experience and integrate into daily life [5]