年轻人不爱看电影了?国庆档总票房不到2019年的一半,影视股集体大跌,分析师:一部破圈的都没!文旅火了,“95后”游客占近1/4
Mei Ri Jing Ji Xin Wen·2025-10-10 04:15

Group 1 - The cultural media sector in the A-share market experienced a decline, with the cultural media index dropping by 1.52% on the first trading day after the National Day and Mid-Autumn Festival holidays [1] - Several companies within the sector, including Guomai Culture, Bona Film, Hengdian Film, and China Film, faced significant stock price drops, with some hitting the daily limit down [1][2] - The poor performance of the National Day film market is attributed to a lack of strong films, with the total box office for the 2025 National Day period reaching 1.835 billion yuan, marking a 17.8% decrease compared to the previous year [4][10] Group 2 - The National Day film market saw no films achieving "breakout" success, with titles like "The Volunteer Army: Blood and Peace" and "Assassination of the Novelist 2" receiving negative reviews due to audience fatigue and abstract plots [2][8] - The average ticket price fell below 40 yuan for the first time in five years, settling at 36.64 yuan, indicating a downward trend in box office performance [4][10] - The audience demographic is shifting, with an increase in older viewers (over 35 years old) and a significant drop in youth attendance, leading to concerns about engaging younger audiences [10][12] Group 3 - The film industry is exploring new growth avenues beyond box office revenue, with a focus on integrating film with tourism and cultural experiences [12][15] - Companies like Light Media are reporting significant growth in IP operations, with a gross margin of 80.03% in related businesses, indicating a shift towards diversified revenue streams [17] - The upcoming release of several anticipated films, including "Avatar: Fire and Ash" and "Zootopia 2," is expected to impact box office performance positively, highlighting the importance of quality content supply [18]