国庆假期 湖北枣阳“票根经济”撬动文旅消费升级

Core Insights - During the National Day and Mid-Autumn Festival holiday, Zay Yang received a total of 1.4378 million tourists, generating a tourism revenue of 273 million yuan, representing year-on-year increases of 11.73% and 12.22% respectively [1] - The "event+" model in Zay Yang has activated comprehensive cultural and tourism resources, creating a synergistic effect that injects strong momentum into the development of the cultural tourism economy [1][4] Tourism Performance - A-level tourist attractions welcomed 402,300 visitors, marking a year-on-year growth of 7.42% [1] - The Hanfeng Carnival at the China Han City featured over 20 performances, showcasing Han cultural programs that attracted large crowds [1] Economic Impact - Hotel occupancy rates in Zay Yang soared to 80% during the holiday, with many hotels fully booked, indicating a "hard-to-find" room situation [2] - The newly opened Huiju Plaza attracted 300,400 visitors and generated sales of 19.43 million yuan from October 1 to 5, with nearly 87,600 visitors and over 6 million yuan in sales on its opening day alone [2] Innovative Practices - The integration of sports events with local commerce has led to the creation of a consumption map, extending the operating hours of night market stalls and launching special night events in specialty stores [2] - Zay Yang's approach to combining events with new commercial districts has provided a new model for holiday county-level cultural tourism economic development, contributing to high-quality local economic growth [4]