As SoundHound Announces New Apivia Deal, Should You Buy, Sell, or Hold SOUN Stock?

Core Viewpoint - SoundHound AI (SOUN) is experiencing significant stock gains following its partnership with Apivia Courtage, indicating strong potential for revenue growth from its AI platform Amelia 7.0 [1][3]. Group 1: Partnership and Revenue Potential - The collaboration with Apivia is expected to lead to a substantial increase in revenue from the Amelia 7.0 platform over the long term [3]. - SoundHound's AI agents have already shown a 20% increase in productivity within Apivia's contact centers, demonstrating their effectiveness [3]. Group 2: Market Position and Growth Strategy - The deepening commitment from a major insurance group to Amelia's capabilities positions SoundHound as a leader in the enterprise conversational AI market, potentially attracting more large clients [4]. - SoundHound's acquisition strategy, including a recent $60 million acquisition of Interactions, is aimed at rapid growth and profitability, reinforcing its position in the global voice AI market [5][6]. Group 3: Financial Performance - SoundHound's revenue has more than tripled year-over-year to $42.7 million in fiscal Q2, contributing to the stock's rise [6][7]. - The company's current valuation exceeds 85 times sales, which may become more acceptable for long-term investors as it builds a defensible market position through acquisitions [6].