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Core Insights - The pet economy is rapidly evolving, with pet ownership becoming a lifestyle choice, leading to diverse consumption patterns and a burgeoning market [10][12] Group 1: Pet Care Services - There is a high demand for pet-sitting services, particularly during holidays, with many pet owners opting for home visits or boarding facilities [2][6] - The market for pet-sitting in Jinan is characterized by a shortage of certified pet sitters, leading to reliance on non-platform channels, which often lack service quality assurance [5][6] - The pricing for pet boarding varies, with dog boarding costing between 40 to 80 yuan per day depending on size, and cat services being more limited due to their sensitive nature [7][8] Group 2: Market Trends and Consumer Behavior - The pet economy is witnessing a shift towards premium services, including pet hotels and specialized care, reflecting the increasing value placed on pet welfare [6][10] - Pet owners are increasingly seeking fresh food options for their pets, with a notable rise in the popularity of pet fresh food, which is made from natural ingredients [11][12] - The pet industry is projected to grow significantly, with the urban pet consumption market expected to exceed 300 billion yuan by 2024, indicating a robust growth trajectory [12] Group 3: Industry Challenges - The influx of non-professional entrants into the pet care industry is creating competitive pressure, leading to concerns about service quality and sustainability [8][9][13] - The lack of standardized services and the prevalence of unregulated providers pose risks to the overall health of the pet economy [12][13] - Industry professionals emphasize the need for enhanced service quality and professionalism to navigate the competitive landscape and ensure long-term viability [13]