国潮民俗齐发力！镇江京口区双节促消费活动激活市场，客流量消费额均增长

Group 1 - The core theme of the consumption activities during the Mid-Autumn Festival and National Day in Zhenjiang's Jingkou District is "Jingxi Dashi Kou · Enjoy Golden Autumn" which aimed to create a vibrant consumption atmosphere [1] - Various commercial entities in the district launched diverse promotional activities to stimulate consumer spending, resulting in a lively regional consumption market [1] Group 2 - The "Hua Yun Life Festival" at Suning Plaza combined traditional and modern elements, leading to a sales increase of 13% year-on-year, with total sales reaching 24.75 million yuan and a footfall of 550,000 during the eight-day holiday [2] - The event featured activities such as a Hanfu garden party and a moon worship ceremony, enhancing the festive atmosphere and driving overall sales [2] Group 3 - The "Fan Qi Dong Fang" theme at the Ba Bai Ban shopping center attracted significant foot traffic with a sales increase of 15% year-on-year, totaling 44.8 million yuan and 360,000 visitors during the holiday [3] - The shopping center hosted a mountain and folk market, along with various cultural activities, effectively merging cultural charm with commercial value [3] Group 4 - Phoenix Plaza focused on community and family-oriented activities, resulting in a 16.5% increase in foot traffic, reaching 92,000 visitors during the holiday [4] - Activities included singing parties, DIY workshops, and cultural performances, which enhanced customer engagement and frequency of visits [4] Group 5 - The "Oriental Tone, National Trend" event at Hongdou Wanhua City utilized cultural heritage to stimulate consumer interest, achieving a footfall of 112,000, a 3% increase year-on-year [5] - The event featured traditional cultural experiences and promotional measures that encouraged consumer participation and conveyed a sense of warmth during the holidays [5] Group 6 - Suning Yigou's targeted group purchasing initiatives for home appliances were well-received, with sales exceeding 15 million yuan during the holiday, and a footfall of 10,000 [6] - The promotion included exclusive discounts and DIY mooncake activities, highlighting the appeal of smart kitchen appliances [6] Group 7 - The overall consumption activities in Jingkou District showcased resilience and vitality, with a focus on optimizing the consumption environment and innovating shopping experiences to drive economic growth [6]