飞猪亮出“十一”硬核业绩：交易规模增长超大盘2倍多

Core Insights - The performance of Fliggy during the 2025 National Day and Mid-Autumn Festival holiday showed significant growth, with a GMV increase of 48% and service user growth of 30% compared to the previous year [1] - The Ministry of Culture and Tourism reported that domestic travel during the holiday reached 888 million trips, an increase of 123 million trips from the previous year, with total spending of 809 billion yuan, up by 108 billion yuan [1] - Fliggy's user growth rate is nearly double that of the overall market, while its transaction scale growth exceeds the market by over three times, indicating the effectiveness of Alibaba's consumer platform strategy [1] Group 1 - Fliggy's hotel night volume saw a significant year-on-year increase of 78%, with over 100 hotel brands experiencing at least double growth in night volume [2] - The average daily rate (ADR) for hotels also showed healthy growth, indicating improved transaction quality [2] - The 88VIP membership program has surpassed 53 million members, with these users spending 8-10 times more than regular users, contributing to a 120% increase in hotel night volume during the holiday period [2] Group 2 - Nearly 20 hotel groups have partnered with Fliggy to offer exclusive discounts for 88VIP members, resulting in all participating hotels doubling their order volume year-on-year, with some experiencing up to five times growth [2] - The integration of Fliggy into Alibaba's ecosystem, including a direct entry on Taobao's homepage, has enhanced consumer experience and driven strong growth in traffic and high-spending customer segments [1]