鸡排好吃足矣，又何必打扰“鸡排哥”

Core Viewpoint - The rise of "Chicken Chop Brother" reflects the public's desire for authenticity and emotional connection in a world filled with excessive marketing and packaging [1][3][4] Group 1: Characteristics of "Chicken Chop Brother" - "Chicken Chop Brother," named Li Junyong, gained popularity due to his affordable pricing (6 yuan for chicken chop) and genuine service, resonating with people's longing for sincerity [1][3] - His humorous and relatable online presence, such as catchy phrases, contributed to his viral status, aligning with the public's positive perceptions of ordinary individuals in the digital age [2][3] Group 2: Impact of Viral Fame - The sudden influx of customers led to overwhelming pressure on "Chicken Chop Brother," resulting in a loss of his emotional value and authenticity due to excessive public attention [3][4] - The phenomenon of "Chicken Chop Brother" illustrates the dual-edged nature of internet fame, where genuine appreciation can quickly turn into exploitative consumption [3][6] Group 3: Responsibilities and Recommendations - There is a need for a balanced approach to internet fame, emphasizing that ordinary products like chicken chops should not bear unrealistic expectations [4][5] - Local tourism departments should focus on cultivating cultural narratives and unique stories to create sustainable engagement rather than relying solely on viral personalities [5][6] - Online platforms must establish boundaries to protect individuals from the negative effects of excessive attention, ensuring that genuine hard work and authenticity are preserved [6][7]