跨境自驾为中哈旅游年增添动力

Core Insights - The simplification of customs procedures for Chinese tourists has significantly enhanced cross-border self-driving travel between China and Kazakhstan, with the implementation of a mutual visa exemption agreement in November 2023 [1][2] - The years 2024 and 2025 are designated as "Kazakhstan Tourism Year" and "China Tourism Year," respectively, promoting increased tourism exchanges between the two countries [1] - The number of travelers crossing the Nur Zhol customs station is projected to rise from approximately 445,000 in 2023 to about 837,000 in 2024, with a notable increase in self-driving tourists [1] Tourism Growth - In 2024, it is estimated that 655,000 Chinese citizens will visit Kazakhstan, with 174,000 staying for over 24 hours for tourism purposes, a significant increase from 103,000 in 2023 [2] - The Kazakhstan National Tourism Company has actively promoted tourism in China through 37 promotional events and social media platforms, contributing to the growth in visitor numbers [2][3] Infrastructure and Services - The Nur Zhol customs station has improved its infrastructure and adopted advanced information and AI systems, allowing for a streamlined "scan and go" process for self-driving tourists [1] - The Kazakhstan National Tourism Company is focusing on building a talent pool of Chinese-speaking tour guides and enhancing Chinese signage at tourist attractions to better accommodate Chinese visitors [3] Travel Preferences - Chinese tourists are increasingly opting for self-driving trips, as highlighted by personal accounts of travelers who find it more convenient compared to other modes of transport [2] - The demand for personalized travel experiences is rising, with travel agencies in Kazakhstan planning to offer more tailored products and itineraries to meet the growing interest in Chinese culture and destinations [3]