Ge Long Hui A P P·2025-10-10 07:33Core Insights - The report from Tianfeng Securities indicates that Taiping Bird's revenue for H1 2025 was 2.9 billion, a decrease of 8% year-on-year, with a net profit attributable to the parent company of 80 million, down 55% year-on-year [1] - In Q2 2025, the company's revenue was 1.2 billion, also down 8% year-on-year, with a net profit attributable to the parent company of -50 million [1] Group 1: Strategic Initiatives - Taiping Bird is implementing a "2-5-10" strategy focusing on product innovation, channel restructuring, technological empowerment, and digital transformation to drive brand upgrades [1] - The company aims to deepen its focus on "quality fashion" products over the next two years to stabilize its profit fundamentals [1] Group 2: Operational Focus - The company is enhancing the quality of store operations and improving profitability by continuously closing inefficient stores and shifting focus to enhance brand image and store efficiency [1] - Taiping Bird is clarifying the value positioning of its channels and expanding into key operational areas, adhering to the principles of "reducing layers, expanding area, and improving efficiency" for channel development [1] Group 3: Financial Projections - The company forecasts revenues of 6.8 billion, 7.1 billion, and 7.4 billion for 2025, 2026, and 2027 respectively, with net profits of 210 million, 340 million, and 400 million [1] - The previous projections for net profits were 390 million, 480 million, and 510 million for the same years [1] - Corresponding price-to-earnings ratios are projected to be 31x, 19x, and 16x for 2025, 2026, and 2027 respectively [1]