Core Insights - The collaboration between October Rice Field and popular actor Ke Chun aims to redefine the new rice season by combining quality and emotional appeal, targeting the trend of emotional consumption [1][3][10] Group 1: Brand and Market Positioning - October Rice Field has served 140 million Chinese households, establishing a strong presence across e-commerce, supermarkets, and instant retail channels, leading the industry in brand reach [3] - Ke Chun's popularity, highlighted by his record-breaking 2 billion views for the show "Good Girl," aligns with the brand's strategy to connect with younger consumers through relatable content and lifestyle [3][4] - The partnership is not merely a traffic boost but a deep integration of content and consumption scenarios, as both target similar demographics [3][4] Group 2: Quality and Commitment - The collaboration is rooted in a shared commitment to quality, with October Rice Field emphasizing its rigorous sourcing and quality control processes, ensuring fresh rice reaches consumers within 72 hours [5][10] - Ke Chun's dedication to his craft mirrors the brand's meticulous approach to product quality, creating a synergy that transcends commercial interests [5][6] Group 3: Innovation and Consumer Engagement - October Rice Field is innovating in the family food sector by offering a diverse range of products that cater to various consumer needs, including small packaging for single servings and healthy options for fitness enthusiasts [8][10] - The brand's strategy includes emotional engagement through collaborations with games and sponsorships of health-related events, reinforcing its mission to enhance family life [8][10] - The partnership with Ke Chun is a reflection of October Rice Field's broader strategy to elevate brand value through innovation and social responsibility, positioning itself as a leader in the new consumption era [10]
十月稻田2025年新米上市，携手柯淳真香出道！