Core Insights - The article highlights the evolving perception of lighting among young consumers, where it transcends its basic function of illumination to become an emotional and aesthetic element in their living spaces [4][5][7] Group 1: Emotional and Aesthetic Value of Lighting - Lighting is increasingly viewed as a tool for emotional expression and creating personalized living rituals, akin to background music in a home [4][5] - Young consumers are actively exploring lighting options to enhance their living environments, with trends such as "lighting outfits" emerging to define different atmospheres [5][7] - The search volume for keywords related to lighting, such as "dopamine," "healing," and "atmosphere lights," has surged, indicating a growing interest in how lighting can enhance life quality [7] Group 2: Family Dynamics and Lighting Needs - In broader family contexts, lighting plays a crucial role in creating a warm and happy home atmosphere, with different lighting needs for children, parents, and couples [8][9] - Young parents are particularly concerned about their children's eye health, seeking lighting solutions that provide adequate illumination without harshness [8] - The article discusses the importance of tailored lighting solutions for different family members, emphasizing the need for a balance between brightness and comfort [9][11] Group 3: Market Response and Solutions - NVC Lighting has launched a campaign called "National Lighting Renewal Festival," aimed at providing comprehensive lighting solutions for families, addressing the specific needs of children, elderly parents, and young couples [9][14] - The campaign includes products designed to ensure safe and comfortable lighting for children and parents, as well as customizable lighting options for couples to enhance their living experiences [11][14] - The initiative reflects a broader trend in the lighting industry towards creating emotionally resonant and aesthetically pleasing environments in homes [15]
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