广发银行金融“组合拳”激活消费新动能

Core Insights - The article highlights the increased consumer spending and travel during the combined National Day and Mid-Autumn Festival holidays, with Guangfa Bank actively leveraging financial services to stimulate market vitality and support domestic demand [1] Group 1: Holiday Economic Focus - Guangfa Credit Card has introduced multiple discounts covering core consumption scenarios such as food, accommodation, transportation, travel, shopping, and entertainment, effectively reducing consumer costs [2] - For outbound travel, Guangfa Credit Card offers a waiver of the 1.2% foreign exchange transaction service fee and collaborates with major card organizations to provide cashback and gift card promotions in various regions, with cashback rates reaching up to 30% [2] - The bank has launched exclusive benefits for self-driving trips, including a monthly rebate of up to 100 yuan for fuel and charging, and a pilot program for redeeming high-speed rail meal services [2] Group 2: Cultural Integration and Local Empowerment - Guangfa Bank's branches are activating consumption potential by integrating local cultural resources, such as setting up financial service points in high-traffic tourist areas in Haikou to facilitate payment and enhance security awareness [3] - The Haikou branch has organized themed salons and hands-on experiences to strengthen customer engagement and has successfully driven credit card transaction volumes exceeding 5 million yuan through promotional events [3] Group 3: Product Innovation and Long-term Growth - The Suzhou branch is focusing on a service model that combines consumer credit, scenario ecology, and technological empowerment to support the development of an international consumption center [4] - The bank has utilized its "E-Second Loan" product matrix across six major scenarios, providing tailored credit solutions with limits up to 800,000 yuan and terms of five years, benefiting nearly 800 households [4] - In the green consumption sector, the Suzhou branch has partnered with over 20 new energy brands to offer flexible payment options, thereby expanding the green consumption market [4] - Guangfa Bank aims to continue innovating in the consumption sector, linking financial resources with consumer needs to contribute to the new development landscape [4]