Core Viewpoint - The company is undergoing significant changes in branding and menu offerings in response to declining sales due to recent controversies, aiming to restore its image and boost consumer confidence [2][3]. Group 1: Branding Changes - The company has changed its storefront color from red and white to white and green, with a new slogan "I come from the grassland" replacing the previous one [1]. - The logo and branding adjustments are part of a broader strategy to reshape the company's image following a sales decline [2]. Group 2: Sales Promotions - The company has issued two rounds of consumer vouchers, with promotions running from October 9 to October 31, offering discounts based on spending thresholds [2]. - A special event called "Xibei Treats You to Dinner" was held from September 24 to October 8, distributing 100 yuan dining vouchers to customers, valid until October 31, 2025 [2]. Group 3: Menu Adjustments - The company is implementing menu changes, including the transition to on-site cooking for certain dishes, with a commitment to complete these adjustments by October 1, 2025 [3]. - Price reductions have been made on select menu items, such as the grassland tender grilled lamb chop, which decreased from 119 yuan to 99 yuan [2].
西贝有门店调整logo颜色和广告语 店方回应
Qi Lu Wan Bao·2025-10-10 08:23