Xin Lang Cai Jing·2025-10-10 08:53Core Insights - The "WHY SO SERIOUS" series of blind boxes launched by Pop Mart for Halloween sold out within minutes online, indicating strong demand for the product [2] - The series features popular characters from Pop Mart's IPs, including LABUBU, DIMOO, and MOLLY, with individual blind boxes priced at 159 yuan and a full box at 1272 yuan [2] - The resale prices for certain characters have seen significant premiums, with some items reaching up to 13.4 times their original price [2] Pricing and Resale Performance - The LABUBU-based "Moon Shadow Mask" blind box saw its price rise from 159 yuan to a peak of 2289 yuan, a premium of 13.4 times [2] - The "Bubble Gum" character based on the Star Person IP had a resale price of 1569 yuan, reflecting a 9 times premium [2] - Other popular items, such as the "Throwing Clown" and "Fiery Clown," also experienced notable premiums of 7.2 times and 3.8 times, respectively [2] Comparison with Previous Series - The "WHY SO SERIOUS" series had lower premiums compared to the "Delicious Moments Series" launched before the National Day, which saw a peak premium of 14.7 times for the "Little Bear Biscuit" [3] - The average resale price for the "Delicious Moments Series" blind boxes increased significantly, with individual boxes rising from 59 yuan to 249 yuan, a premium of 3.2 times [3] Future Product Launches - For Halloween 2024, Pop Mart is set to release the LABUBU-themed "Monster Carnival" plush hangers, which includes only one product but has already generated user interest [3] - The price for the LABUBU item increased from 159 yuan to 783 yuan, reflecting a premium of 3.1 times, with an average resale price currently at 339 yuan [3] Stock Performance - As of October 10, Pop Mart's stock was trading at 260.8 HKD per share, experiencing a slight decline of 0.61% [4]