Chang Sha Wan Bao·2025-10-10 08:50Core Viewpoint - Banks are increasing the threshold for transaction alert SMS services, reflecting a shift in their operational strategies and cost management practices [1][4][5] Group 1: Changes in SMS Notification Services - Many banks have announced adjustments to their transaction alert SMS services, with some eliminating free services and raising the minimum transaction amount for alerts to between 100 to 500 yuan [2][3] - For instance, Guangdong Huaxing Bank will stop sending SMS alerts for transactions below 500 yuan starting September 16, 2025, while Hubei Bank has raised the default threshold to 100 yuan from March 27, 2025 [2][3] Group 2: Reasons Behind the Changes - Banks claim these changes are aimed at enhancing service quality, but industry insiders suggest that the primary motivation is cost reduction and efficiency improvement [4][5] - The long-term provision of free SMS services has become a financial burden for many banks, prompting them to adjust their policies to manage costs more effectively [5] Group 3: Transition to Digital Platforms - Banks are encouraging customers to use digital channels for transaction notifications, such as mobile banking apps and WeChat, which are free and more efficient [6][7] - This shift aligns with the broader trend of digital transformation in the banking industry, allowing for more integrated and real-time services while reducing operational costs [6][7]