Why Coupang Stock Skyrocketed in September

Core Insights - Coupang is positioning itself as a significant player in the U.S. e-commerce market, similar to Amazon, with a notable stock increase of over 12% in September [1][9] - Analysts are becoming increasingly optimistic about Coupang, with a bullish outlook and a buy recommendation from Arete's Shawn Yang, who set a price target of $40 per share [2][3] - The company has successfully established itself in South Korea and aims to replicate this success in the larger U.S. market while also focusing on growth in the broader Asian market [4] Strategic Partnerships - Coupang announced an international partnership with Lemme, a vitamin and supplement brand co-founded by Kourtney Kardashian Barker, marking its first expansion into the Korean market [5] - The company also entered a multiyear advertising partnership with the NHL's Washington Capitals, featuring its name and logo on the team's jerseys [6][7] Growth Projections - While Coupang is not expected to pose a serious threat to Amazon in the near term, it is projected to achieve double-digit growth in the U.S. market [8] - Analysts forecast revenue growth of nearly 15% for Coupang in 2024, with a further 16% improvement expected the following year, despite significant expenditures related to its U.S. expansion [10]