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飞猪数据:“十一”履约GMV较去年大增48%
Jing Ji Wang·2025-10-10 09:11

Core Insights - Fliggy announced a 48% year-on-year growth in GMV for the 2025 National Day and Mid-Autumn Festival holiday, with service users increasing by 30%, leading the tourism market [1] Group 1: Performance Metrics - Fliggy's domestic flight and global hotel bookings reached historical peaks, achieving record single-day highs [1] - Hotel business saw a significant increase, with hotel night stays from October 1 to October 8 rising by 78% compared to last year [1] - Orders for travel services booked through Taobao for the National Day holiday increased by 74% year-on-year as of October 8 [1] Group 2: Consumer Engagement - The integration of Fliggy with Alibaba's Taobao app has created a new primary entry point, enhancing consumer experience and business opportunities [1] - The 88VIP users contributed to a 120% increase in hotel order volume, with per capita spending on the rise [1] Group 3: Future Outlook - Encouraged by the growth during the Golden Week, tourism merchants are actively preparing for the upcoming Double 11 shopping festival [1] - Fliggy's "God Coupons" for Double 11 were officially launched on the evening of October 4 [1]