中国研发中心首个成果将于明年“上车” 保时捷潘励驰：赢回中国市场是一场马拉松

Core Viewpoint - Porsche's global vehicle deliveries in the first three quarters of this year reached 213,000 units, a year-on-year decline of 6%, with the Chinese market showing a significant impact on overall performance [1]. Regional Sales Performance - North America: Approximately 64,000 units sold, a year-on-year increase of 5% [1]. - Germany: Approximately 22,000 units sold, a year-on-year decrease of 16% [1]. - Europe (excluding Germany): 50,000 units sold, a year-on-year decline of 4% [1]. - China: 32,000 units sold, a year-on-year decline of 26% [1]. - Other overseas and emerging markets: 43,000 units sold, a year-on-year increase of 3% [1]. Strategic Initiatives - Porsche has designated 2025 as a year for recalibration and plans to restart its growth strategy in China in 2026 [4][7]. - The establishment of a new R&D center in China aims to enhance local product development and digital solutions tailored to Chinese consumers [5][6]. - A new generation of China-specific in-car infotainment systems is set to launch in 2024, developed by a local team in collaboration with domestic partners [5][6]. Product and Market Strategy - Porsche is adjusting its global product strategy, introducing more brand-specific internal combustion engine models while delaying some electric vehicle launches [7]. - The company plans to reduce its dealer network to around 100 by the end of 2026, focusing on optimizing operations in lower-demand areas while maintaining investment in high-demand cities [8]. Brand Engagement - Porsche is enhancing its brand presence through initiatives like a pop-up space in Shanghai, aimed at showcasing brand heritage and engaging with local consumers [8].