2025年9月中国汽车保值率报告发布：豪华品牌全面回升

Core Insights - The report indicates an overall increase in vehicle retention rates in China, particularly among luxury brands and domestic brands in the new energy segment [1] Group 1: Luxury Brands and Mainstream Brands - Luxury brands have shown a comprehensive recovery in retention rates, with BBA (Benz, BMW, Audi) maintaining stable performance due to a well-rounded product line [2] - Among mainstream overseas brands, Japanese brands have seen a narrowing advantage, with Toyota, Honda, and Nissan experiencing price declines; however, German brands have performed steadily, with Volkswagen's retention rates improving, particularly in sedan products [2] Group 2: Domestic Brands and New Energy Segment - Domestic brands exhibit mixed performance, with traditional strong brands like GAC and Geely remaining stable, while brands like BYD, which are rapidly transitioning to electrification, show robust performance [3] - In the new energy segment, domestic brands demonstrate strong competitiveness: the Lada L60 ranks first in retention rates for pure electric mid-size SUVs, followed by Tesla Model Y and Zeekr 7X; in the pure electric compact SUV market, Song PLUS New Energy, AION Y, and Yuan PLUS occupy the top three positions; in the plug-in hybrid market, Wuling M9 ranks first among plug-in hybrid models [3] Group 3: Market Trends and Policy Implications - The report highlights the release of a growth plan for the automotive industry, which includes 15 specific measures, particularly emphasizing the facilitation of used car transactions [3] - Despite a cooling off in end-of-month trade-in transactions, the overall market activity remains robust, with an increase in online vehicle supply [3] - Industry analysis suggests that the current vehicle retention rate market is undergoing structural adjustments, with brands possessing core technologies, comprehensive service systems, and clear development strategies gaining greater advantages in retention rates [3]