Happy Belly Food Group Announces New Franchise Agreement Signed for Heal Wellness in Barrie, Ontario

Core Insights - Happy Belly Food Group Inc. has signed a franchise agreement for Heal Wellness in Barrie, Ontario, marking the second franchise agreement for the week [1][7] - The company emphasizes the strong market potential in Barrie due to its growing population and health-conscious community [3][4] Company Overview - Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada [12] - The company now has 626 contractually committed retail franchise locations across its portfolio, which includes brands like Heal Wellness, Rosie's Burgers, and Yolks Breakfast [7] Franchise Expansion - Heal Wellness is expanding its presence with 27 locations currently open and over 168 in development [7] - The new franchise in Barrie is expected to cater to a demographic that values convenience and healthy eating, particularly among students and young professionals [4][6] Recent Transactions - The company has completed the acquisition of the remaining 50% ownership interest in Heal Wellness for a total purchase price of approximately $3.9 million CAD [9] - This acquisition involved the transfer of shares and the issuance of new shares, making Heal Wellness a wholly owned subsidiary of Happy Belly [9]