Core Viewpoint - Tambor is planning to go public on the Hong Kong Stock Exchange, with funds aimed at technology research, brand building, multi-channel network upgrades, and supply chain management. Despite being the fastest-growing outdoor apparel brand in China in terms of online retail sales, its profitability has declined significantly over the past year [1][4]. Financial Performance - Tambor's revenue has increased from 732 million yuan in 2022 to 1.302 billion yuan in 2024, with a 85% year-on-year growth to 658 million yuan in the first half of 2025. However, net profit has fluctuated, with figures of 86 million yuan, 139 million yuan, and 107 million yuan from 2022 to 2024, respectively [4][6]. - The company's net profit margin dropped from 13.6% in the previous year to 8.2%, with a projected 5.5% by June 2025, indicating ongoing profitability challenges [1][4]. - Sales costs have risen significantly, with 364 million yuan in 2022, increasing to 587 million yuan in 2024, while the gross profit margin has decreased from 59.8% to 54.2% in the first half of 2025 [4][6]. Product Segmentation - Tambor's product lines include three main categories: top outdoor series, sports outdoor series, and urban light outdoor series. The high-end product line has seen a rise in sales proportion, but profit margins have decreased [3][5]. - The urban light outdoor series remains a key revenue driver, contributing nearly 450 million yuan in the first half of 2025, although its gross margin has declined to 51.4% [6][7]. Sales Channel Strategy - The company has shifted its focus to online sales, reducing the number of physical stores from 608 to 568, with online channels generating 52.7% of total revenue [10][11]. - Marketing expenses have surged, with advertising and promotion costs reaching 113 million yuan in 2024, a 100.25% increase from the previous year [14]. Consumer Complaints - There have been numerous complaints regarding price fluctuations and product quality, including issues with down jackets and customer service responses [16][17].
营销费吞掉四成收入!坦博尔押注明星代言冲港股,却被投诉跑毛、羽绒臭
Guo Ji Jin Rong Bao·2025-10-10 10:20