北京链家“欢庆新房节”圆满收官，线上线下联动满足多元购房需求

Core Insights - The "Celebration of New Homes Festival" organized by Beijing Lianjia successfully concluded, resulting in 784 new home transactions during the event period [1] - The festival aimed to meet the demand for quality housing and significant discounts, featuring collaborations with well-known developers such as China State Construction, China Resources, and others [1] - The event showcased 23 high-demand, well-reviewed properties and offered over 300 exclusive discounted listings, with discounts as low as 22% [1] Group 1 - The festival included offline events at various locations, allowing buyers to explore selected quality properties and receive professional advice from Lianjia agents [3] - Online engagement was also significant, with a total of 223,000 exposures from live broadcasts, including a special session featuring insights from the head of Lianjia Research Institute [3] - The event's page on the Beike app recorded 155,000 visits, enhancing the efficiency of property selection for consumers [3] Group 2 - Customer feedback highlighted the efficiency and convenience of the home-buying process facilitated by Lianjia, with agents providing detailed comparisons and budget calculations [4] - The General Manager of Lianjia New Homes expressed the company's commitment to providing high-quality, cost-effective housing and a seamless purchasing experience [4]