三亚丝路欢乐世界国庆主题活动收官 创文旅融合新范式

Core Insights - The "Silk Road Adventure: Autumn Fantasy" National Day themed event in Sanya successfully showcased a new paradigm of "cultural tourism integration, technological empowerment, and industrial linkage" [1][2] - The event attracted a significant young audience, with 68% of visitors aged between 18 and 35, indicating a shift towards a younger demographic in cultural tourism [2] Group 1: Event Highlights - The event lasted for 8 days and became a prominent cultural tourism symbol in the Hainan Free Trade Port development [1] - The "Dunhuang Flying Apsaras meets Hainan Li Brocade" theme area was the most popular cultural spot during the National Day celebrations [1] - The Silk Road Sound Girl Group made a notable debut during the event, utilizing 8K ultra-high-definition projection technology in the "When Chang'an Meets Sanya" digital experience area [1] Group 2: Innovative Experiences - The Maritime Silk Road Market introduced an interactive "Taste Exploration" experience, allowing visitors to sample international delicacies such as Spanish ham and Thai mango rice [1] - The market area was decorated with Silk Road-themed decorations for the Mid-Autumn Festival, creating a festive atmosphere [1] - The event emphasized a "tastable cultural experience" through food, facilitating a dialogue between civilizations across time [1] Group 3: Future Paradigm - The integration of innovative formats like electronic music remixes of traditional songs and national comic IP tours has attracted a new generation to traditional culture [2] - Technological immersive experiences, such as 8K projection and AR treasure hunts, have become key drivers of visitor engagement [2] - Sanya Silk Road Happy World has evolved from merely a tourist attraction to a platform for cultural confidence, technological aesthetics, and youthful vitality, representing the future paradigm of the cultural tourism industry in the free trade port [2]