Nan Fang Du Shi Bao·2025-10-10 11:19Core Insights - Starbucks' flagship Reserve store in Shenzhen's MixC will close on October 12 due to contract expiration and adjustments in the business district [1][3] - Since its entry into Shenzhen in 2002, Starbucks has played a crucial role in shaping the local coffee culture, with a total of 368 stores expected by September 2025 [3] - The company is continuously adapting its store formats, locations, and designs to meet evolving consumer demands and market conditions [3] Company Strategy - Starbucks emphasizes the importance of both new and old store transitions, indicating a strategy of renovation and upgrade in response to changes in consumer preferences and surrounding business environments [3] - The closure of the flagship store is part of a broader strategy to maintain relevance and competitiveness in the market, with other nearby stores still providing service [3]