米连科技合规“零处罚”背后 引领2.8亿用户规模的情感大生意

Core Insights - The traditional matchmaking model is being replaced by algorithm-driven platforms, with MiLian Technology aiming to become the first publicly listed company in the online emotional social sector in Hong Kong [1][4] - The online emotional social market in China is projected to exceed 22.6 billion yuan by 2024, with a user base of approximately 280 million, leading globally [1][2] Company Overview - MiLian Technology has achieved a monthly active user count of 9.9 million and a seven-day retention rate of 72.1%, positioning itself among the top tier in the industry [1][2] - The company's revenue figures for 2022, 2023, 2024, and the first half of 2025 are reported as 1.052 billion yuan, 1.034 billion yuan, 2.373 billion yuan, and 1.917 billion yuan respectively [2] Market Trends - The shift towards "video dating" is reshaping the marriage and dating landscape in China, with MiLian Technology capitalizing on this trend through its core product, "YiDui," which emphasizes real-time interaction and AI facial recognition [2] - The industry is expected to expand significantly by 2029, with MiLian Technology poised to capture a larger market share due to its first-mover advantage [2] Compliance and Safety - MiLian Technology has maintained a "zero penalty" compliance record since its launch in 2018, distinguishing itself in an industry often plagued by regulatory issues [3] - The company employs a dual approach of technology and law enforcement collaboration to ensure user safety, including a comprehensive risk management system and partnerships with police departments [3] Strategic Positioning - Embracing regulatory compliance is viewed as a long-term competitive advantage, enhancing brand credibility and user trust in a highly competitive online dating market [4] - MiLian Technology's successful IPO could set a precedent for sustainable profitability and serve as a model for balancing safety and growth in the online emotional social sector [4]