Zheng Quan Ri Bao Zhi Sheng·2025-10-10 11:40Core Insights - Bosideng, a leading brand in the Chinese down jacket industry, launched its new "Puff" series during Paris Fashion Week, marking a significant step in its global expansion [1] - The launch utilized a dual-mode approach with both offline fashion shows and online cloud showcases, emphasizing the evolution of down jackets towards "lightweight warmth" [1] Company Overview - Bosideng has been deeply involved in the down jacket sector for 49 years, focusing on continuous innovation to enhance both warmth and fashion expression [1] - The "Puff" series aims to break the traditional heavy and bulky image of down jackets, featuring a structured silhouette with intricate tailoring and modernized classical elements [1] Industry Trends - The release during Paris Fashion Week reflects a confident stance of Chinese brands on the global stage, moving away from forced high-end narratives to focus on contemporary consumer lifestyles [1] - Down jackets are increasingly seen not just as tools for warmth but as fashionable items that allow for self-expression and enjoyment of life [1]