Fifth Third Mortgage Lending is Strategic Growth Driver

Core Insights - Fifth Third Bank has originated over $5.2 billion in mortgages in 2025, ranking among the top 45 lenders nationally and the top 15 banks [1] - The bank's mortgage customers are 31% more likely to remain with the bank compared to checking-only households, highlighting the importance of mortgages in customer retention [2] - The bank has increased its market share in 90% of its key markets in 2025, indicating strong growth in mortgage banking [1][3] Mortgage Strategy - Fifth Third's approach to mortgages is centered on building long-lasting customer relationships, which has driven sustainable organic growth [3] - The bank has attracted hundreds of millions in incremental deposits through its mortgage relationship pricing program [3] - The bank offers over 35 mortgage products tailored to various income levels, credit profiles, and geographies [3] Leadership and Growth - Under the leadership of Jay Plum, Fifth Third has seen a 16% growth in mortgage volume from 2023 to 2024, with a 39% increase in retail and direct lending [5] - Customer satisfaction has improved, with internal Net Promoter Scores ranging from 74 to 83 over the last six months [5] Innovation and Community Impact - Fifth Third has experienced a 60% year-over-year increase in demand for home equity lending products in 2025 [6] - The bank has invested nearly $255 million in economic development across ten neighborhoods through its Neighborhood Program, enhancing housing opportunities [6] - Fifth Third is also a leader in equitable housing, offering free wills to help families protect their homes and preserve generational wealth [6] Customer-Centric Philosophy - The bank's philosophy emphasizes that "every mortgage customer is a family, not a file," which has inspired new first-time homebuyer education programs and personalized service [4] - The commitment to customer relationships is seen as a key pillar in helping customers achieve their homeownership dreams [7]