DraftKings(US:DKNG) Yahoo Finance·2025-10-09 02:41Core Insights - Kalshi has surpassed $1 billion in monthly contract volume, significantly driven by the NFL season, with 98% of the volume from sports-related contracts [1][2] - Prediction markets are gaining traction, particularly in sports, posing a potential threat to traditional sports betting platforms like DraftKings and FanDuel [2][6] - The competition between Kalshi and Polymarket is intensifying, with both platforms rapidly expanding their sports contract offerings [11][9] Industry Overview - Prediction markets allow users to bet on various future events, including sports outcomes, and are regulated federally by the Commodity Futures Trading Commission [3][12] - Traditional sports betting operates on a state-by-state basis, while prediction markets are federally regulated and accessible in all states, providing a larger potential customer base [17][12] Market Dynamics - DraftKings and Flutter Entertainment have seen significant stock declines, with DraftKings falling over 22% and Flutter over 17% in September, as investors react to the emerging threat from prediction markets [5][6] - Analysts predict a potential downside of 35% to 60% for DraftKings, citing underestimation of the risks posed by prediction markets [19][20] Competitive Landscape - Kalshi has partnered with Robinhood to expand its reach, while Polymarket is expected to re-enter the U.S. market after regulatory approval [8][10] - Both Kalshi and Polymarket are seen as offering better odds and user value propositions compared to traditional sports betting platforms [15][16] Future Outlook - DraftKings and FanDuel may consider entering the prediction market space to compete, but regulatory challenges and the time required to launch such platforms could hinder their efforts [22][23] - Some analysts remain optimistic about the long-term prospects of traditional sports betting companies, suggesting that the current selloff presents a buying opportunity [21][20]