刚刚,加多宝、王老吉,又开打了

Core Viewpoint - The ongoing dispute between Jia Duo Bao Group and Wang Lao Ji Health Industry Company regarding the ownership of the Wang Lao Ji overseas trademark has escalated, with both parties making conflicting claims about their rights and registrations in international markets [1][5]. Group 1: Jia Duo Bao Group's Position - Jia Duo Bao Group asserts that it acquired the Wang Lao Ji trademark rights and the secret recipe for herbal tea from the descendants of Wang Ze Bang in the 1990s and legally obtained the overseas trademark ownership in the early 2000s [2][3]. - The company claims to have registered the Wang Lao Ji trademark in over 60 major countries and regions globally, emphasizing its commitment to promoting Chinese herbal tea culture worldwide [2][3]. - Jia Duo Bao Group intends to take legal action to protect its rights against any infringement or disruption to its market position, asserting that it will not tolerate any actions that harm its reputation or legal rights [2][3]. Group 2: Wang Lao Ji Health Industry Company's Position - Wang Lao Ji Health Industry Company claims that the true owner of the Wang Lao Ji trademark is Guangzhou Baiyunshan Pharmaceutical Holdings Company and accuses Jia Duo Bao Group of maliciously registering the trademark through offshore companies, disrupting its overseas business expansion [5][9]. - The company has initiated legal actions in 21 countries/regions to challenge Jia Duo Bao Group's trademark registrations, with 10 jurisdictions already ruling in favor of Wang Lao Ji Health Industry Company by revoking Jia Duo Bao Group's trademarks [9][10]. - Wang Lao Ji Health Industry Company emphasizes its commitment to promoting the Wang Lao Ji brand globally, introducing the English brand "WALOVI" to penetrate the international health beverage market [11][12]. Group 3: Market Context and Financial Performance - The competition between Jia Duo Bao and Wang Lao Ji is driven by the need to capture overseas market share, especially as the domestic beverage market becomes increasingly competitive [14][15]. - Wang Lao Ji Health Industry Company reported a revenue of 6.5 billion yuan in the first half of 2025, reflecting an 8.4% year-on-year increase, with a net profit of approximately 1.3 billion yuan, up 15.8% [14]. - The overseas market for Wang Lao Ji has seen significant growth, with a 6.5-fold increase in scale over the past decade and a compound annual growth rate exceeding 25% [14].