Core Viewpoint - Beijing Baisheng Group is undergoing a comprehensive strategic transformation, leading to the decision to close the Beijing Baisheng Fuxing store by December 31, 2025, due to ongoing losses and inability to balance complex demands [1][3]. Group 1: Store Closure Announcement - The Beijing Baisheng Fuxing store, which opened in 1994, has been a significant part of Baisheng Group's integration into the Chinese market, with the company now operating 43 diverse stores across 25 cities [2][3]. - A voluntary announcement was made regarding the termination of the lease agreement for the Fuxing store, which will officially end on January 1, 2026 [2][5]. Group 2: Financial Implications - The decision to close the Fuxing store is aimed at alleviating the financial burden on the group, as the store has been operating at a loss in recent years [5]. - The termination of the lease involves multiple properties, including parts of the China Arts and Crafts Museum, covering a total of 12 properties [5]. Group 3: Market Reaction - The announcement of the store's closure has elicited feelings of regret among many consumers in Beijing, reflecting the store's historical significance [5].
突然宣布闭店!