PepsiCo working with “sense of urgency” on portfolio, costs

Core Viewpoint - PepsiCo is actively reshaping its portfolio and reducing costs in response to scrutiny from activist investor Elliott Investment Management, emphasizing a sense of urgency in its strategic initiatives [1][3]. Group 1: Company Strategy - Elliott Investment Management, managing a $4 billion stake in PepsiCo, has called for a review of the company's food and drinks businesses in North America due to poor financial results [2]. - CEO Ramon Laguarta stated that most of Elliott's suggestions align with PepsiCo's Strategy 2030, indicating that the company is already acting on these ideas [3]. - Both PepsiCo and Elliott agree that the business is undervalued and see opportunities for improvement through urgent interventions [4]. Group 2: Innovation and Product Development - PepsiCo is relaunching its Lay's, Tostitos, and Gatorade brands, with a global rebrand for Lay's and a new lower sugar variant of Gatorade that contains 75% less sugar than the original [5]. - The company plans to eliminate artificial food dyes and flavors from Tostitos and Lay's by the end of the year and is launching a 'NKD' line for Doritos and Cheetos that will be free of artificial colors and flavors [6]. - Ongoing innovation includes the relaunch of Muscle Milk ready-to-drink shakes and a new Propel product targeting GLP-1 consumers, featuring special electrolytes, high fiber content, and good protein levels [7].