Workflow
突发,宗馥莉已辞去娃哈哈集团董事长、法定代表人等职务
Mei Ri Jing Ji Xin Wen·2025-10-10 14:33

Core Viewpoint - The recent leadership changes and controversies surrounding Wahaha Group, including the resignation of Zong Fuli and the investigation of key members, indicate potential instability within the company and its brand management strategies [1][2]. Group 1: Leadership Changes - Zong Fuli resigned from her positions as legal representative, director, and chairman of Wahaha Group on September 12, following the necessary procedures [1]. - Despite rumors of Zong Fuli being under investigation, she was reported to be working normally as of October 9 [2]. Group 2: Brand Management and Strategy - Wahaha Group is considering launching a new brand called "Wawa Xiaozong" starting from the 2026 sales year to address historical compliance issues related to the "Wahaha" brand [5]. - The trademark for "Wawa Xiaozong" is currently owned by Hongsheng Group, which is fully controlled by Hangzhou Hongchen Marketing Co., Ltd., the parent company of Honghui Food and Beverage Co., Ltd. [5]. - A new brand "Huxiao Wa" has been introduced by Shanghai Wahaha Drinking Water Co., Ltd., following a brand authorization dispute that led to a factory shutdown [6]. Group 3: Legal and Compliance Issues - The use of the "Wahaha" trademark requires unanimous consent from all shareholders, which may complicate Zong Fuli's ability to continue using the brand [6]. - Recent legal challenges include a court ruling that dismissed an appeal related to a billion-dollar inheritance dispute involving Zong Fuli [2].