加多宝和王老吉，又“打起来了”

Core Viewpoint - The ongoing trademark dispute between Jia Duo Bao and Wang Lao Ji has escalated, focusing on the overseas trademark ownership of "Wang Lao Ji" as both companies compete in international markets [2][10]. Group 1: Trademark Dispute - Wang Lao Ji accused Jia Duo Bao of maliciously registering the "Wang Lao Ji" trademark through offshore companies [2][10]. - Jia Duo Bao claims to have legally obtained the overseas trademark ownership in the 2000s and has registered it in over 60 countries [6][10]. - Both companies cite different court rulings to support their claims, highlighting contrasting legal interpretations [10][11]. Group 2: Market Competition - The trademark dispute coincides with Wang Lao Ji's launch of the "WALOVI" brand for international markets, intensifying competition [9][10]. - The global plant-based beverage market is experiencing significant growth, with a projected compound annual growth rate of nearly 10% from 2019 to 2024, making it a new battleground for domestic brands [14]. - Wang Lao Ji's overseas market revenue has increased 6.5 times over the past decade, with a compound annual growth rate exceeding 25% [14]. Group 3: Financial Performance - Wang Lao Ji's parent company, Baiyun Mountain, reported a 8.38% year-on-year increase in revenue to 6.499 billion yuan and a 15.87% increase in net profit to 1.295 billion yuan in the first half of 2025 [14]. - Jia Duo Bao is also expanding its overseas presence, particularly in Southeast Asia and Hong Kong, and has established a factory in Malaysia [14].