“十一”自驾游报告：国内西部东北热度攀升，国际长线目的地增长显著丨新经济观察

Core Insights - The main mode of travel during the Mid-Autumn and National Day holidays is expected to be self-driving, with an estimated 1.87 billion trips, accounting for nearly 80% of total travel volume [1] - Domestic self-driving travel demand has increased by 6.7% year-on-year, while outbound self-driving travel demand has risen by 11.6% [1][3] Domestic Self-Driving Travel - The domestic self-driving travel market is experiencing robust growth, with an increase in travel duration by nearly one day compared to last year [3] - The average rental cost per self-driving tourist has increased by over 20% year-on-year due to high demand during the holiday [3] - Top 10 popular self-driving cities include Chengdu, Guangzhou, Shanghai, Xining, Harbin, Hohhot, Urumqi, Beijing, Shenzhen, and Lanzhou, with western and northeastern regions seeing a surge in popularity [3][4] Northeastern Region Growth - The northeastern region, particularly Harbin and Hohhot, has seen a significant increase in rental demand, with rental prices in Hohhot rising over 40% compared to the pre-holiday period [4] - Tourists from Guangdong are increasingly opting for long-distance self-driving trips, favoring destinations like Urumqi, Kashgar, and Hohhot [4] International Self-Driving Travel - Outbound self-driving travel demand has grown by 11.6%, with an average rental duration increase of 7% [4] - Popular international destinations include Australia, Italy, New Zealand, Spain, Canada, Norway, Turkey, France, the UK, and Thailand, with notable growth in European countries [4][5] - Iceland has seen a staggering 210% increase in rental demand, highlighting the appeal of unique natural landscapes to Chinese self-driving tourists [4] Asian and African Destinations - In Asia, Malaysia, Oman, and Japan have experienced over 100% year-on-year growth in rental demand, with Oman showing a remarkable increase of over 180% [5] - In Africa, self-driving demand in South Africa has grown by 130%, Egypt by 50%, and Namibia by 44%, indicating a strong interest in wildlife observation and cultural exploration [5] Family and Youth Travel Trends - Family travel, particularly involving "one old and one young," has become a significant growth driver during the holidays, with family self-driving trips increasing by 15.7% year-on-year [7] - The younger demographic, particularly those born after 1995, has shown a 23% increase in self-driving travel, while those born after 2000 have seen a 26% increase, indicating a shift towards international and diverse travel preferences [8]