重拳整治！全国首张“职业弹幕人”罚单开出 “水军狂欢”该降温了

Core Viewpoint - The article discusses the emergence of "professional barrage people" in live-streaming sales, highlighting how they manipulate consumer perceptions through misleading comments, leading to regulatory actions against such practices [1][30]. Group 1: Live Streaming and Consumer Manipulation - A product named "燃咔果冻" was promoted in a live-streaming session, where numerous comments claimed significant weight loss effects, despite the host not directly stating such claims [3][7]. - Observations revealed that the same accounts frequently posted contradictory comments about the product's effectiveness, raising suspicions of coordinated manipulation [7][9]. - The market regulators identified that these comments were likely generated by hired individuals, known as "professional barrage people," who create a false narrative to mislead consumers [11][14]. Group 2: Regulatory Actions and Legal Framework - The market regulators discovered that the live-streaming session involved purchasing third-party services to send bulk false comments, which misrepresented the product's capabilities [17][20]. - The product in question was determined to be an ordinary food item without any weight loss benefits, contradicting the claims made in the barrage comments [19][27]. - The involved company faced a fine of 100,000 yuan for false advertising, marking a significant regulatory action against deceptive practices in live-streaming sales [34][38].