Z世代爱上华强北，以“共情运营”激活新质生产力

Core Insights - The consumption logic of young people is evolving, prioritizing emotional value over mere cost-effectiveness, leading to a rise in various economic sectors such as trendy toys, sensory experiences, and domestic products [1][4]. Group 1: Emotional Consumption Trends - Young consumers are increasingly willing to pay for emotional resonance and self-expression rather than just functional benefits [1]. - The "emotional economy" is reflected in the popularity of sectors like trendy toys, sensory experiences, and pet-related products, indicating a shift in lifestyle attitudes [1]. Group 2: Huaqiangbei's Role - Huaqiangbei is at the forefront of this emotional consumption wave, transforming from a product-selling hub to an experience-driven space that emphasizes emotional connection [4]. - Daily foot traffic in Huaqiangbei has reached 750,000, a 50% year-on-year increase, with over 60% of new visitors being Gen Z [4]. Group 3: Technological Innovations - AI technology is being developed to enhance emotional intelligence, with products like emotional companion robots that can understand user emotions and behaviors [5]. - The Meta series of emotional robots has seen over 20,000 units shipped internationally, covering more than 70 countries, showcasing Huaqiangbei's success in redefining technology through emotional value [5]. Group 4: Innovative Spaces - Huaqiangbei has introduced immersive experience spaces like the "Light Box World," which combines various cultural elements to create a social space for Gen Z [7]. - The renovation of the Century Plaza has led to an average daily foot traffic of over 1,500, with over 80% of visitors being young consumers [8]. Group 5: Cultural and Culinary Experiences - The Huaqiangbei Museum, designed in a cyberpunk style, has attracted a young audience, with over 85% of visitors under 30 [9]. - The culinary scene in Huaqiangbei is thriving, with top restaurants attracting thousands of visitors daily, further enhancing the emotional connection through food [13][14]. Group 6: Urban Experience and Community - Huaqiangbei is evolving into a community where emotional experiences are integrated into daily life, with public pianos and food experiences fostering connections among residents [12][14]. - The transformation of Huaqiangbei reflects a broader trend in urban development, focusing on emotional engagement and user experience rather than just physical infrastructure [14][15].