治理价格无序竞争 避免“劣币驱逐良币”

Core Viewpoint - The recent announcement by the National Development and Reform Commission and the State Administration for Market Regulation aims to address disorderly price competition and maintain a sound market price order, marking a shift in approach compared to previous efforts in 2005 and 2007 [1][2][3] Group 1: Key Features of the Announcement - The new governance approach combines proactive guidance and comprehensive supervision, moving away from solely punitive measures to a full-chain regulation process that includes cost reference, reminders, and enforcement [1] - The introduction of "industry average cost" as a reference point is intended to guide industry associations in evaluating and publishing average costs, providing a benchmark for reasonable pricing and helping to identify abnormally low prices [2] Group 2: Implications for Industries - The announcement signals that the goal is not to eliminate price competition but to protect innovation and product quality, preventing the phenomenon of "bad money driving out good" and ultimately promoting high-quality industry development [3] - The government positions itself as a rule-maker and maintainer rather than a direct price intervener, using the "industry average cost" as an informational tool to guide enterprises in making autonomous decisions and returning to fair competition [3] - As companies withdraw from disorderly price wars, improved profitability is expected to allow for greater investment in research and innovation, leading to higher quality and better value products and services for consumers in the long run [3]