Wendy’s to invest at least $20M to boost AUV

This story was originally published on Restaurant Dive. To receive daily news and insights, subscribe to our free daily Restaurant Dive newsletter. Dive Brief: Wendy’s is reallocating capital — starting with $20 million from its development initiatives — to store-level improvements and marketing in hopes of improving its average unit volume in the United States, the chain announced Thursday. The emphasis on U.S. AUV is part of a strategic plan called Project Fresh, which the chain’s leadership said was i ...