Core Viewpoint - Douyin E-commerce is implementing stricter standards to regulate business practices and combat false advertising in food products to protect consumer rights [1] Group 1: Regulatory Actions - Douyin E-commerce has identified multiple instances of false advertising and illegal sales related to food products during recent inspections, which have negatively impacted consumer experience [1] - The platform has taken action by banning a total of 404 products and addressing 468 influencers involved in these violations [1] Group 2: Future Measures - The company plans to enhance data analysis, monitoring, and inspections to ensure compliance with food safety responsibilities [1] - Merchants who fail to rectify issues related to false advertising or illegal sales will face strict penalties according to the "Douyin E-commerce Creator Serious False Advertising Implementation Rules" [1] - Douyin E-commerce will collaborate with relevant authorities to report severe cases for legal action, aiming to maintain a safe and trustworthy consumer environment [1]
抖音电商升级治理食品虚假宣传
Zheng Quan Shi Bao Wang·2025-10-10 08:35