“贵酒”商标案终审判决！上海贵酒败诉 被判赔超418万元

Core Viewpoint - The trademark dispute over "Guizhou Wine" has concluded, with Shanghai Guizhou losing the case and being ordered to cease using the name and compensate Guizhou Guizhou for economic losses [2][4][5]. Group 1: Legal Proceedings - The lawsuit initiated by Guizhou Guizhou Group against Shanghai Guizhou and its affiliates for trademark infringement began with a first-instance judgment on July 13, 2021, by the Nanjing Intermediate People's Court [4]. - Guizhou Guizhou appealed the first-instance ruling, leading to a higher court's decision on May 17, 2022, to revoke the initial judgment and remand the case for retrial [4][5]. - The final ruling from the Jiangsu High Court ordered Shanghai Guizhou and its affiliates to stop infringing on Guizhou Guizhou's trademark rights and to cease using the name "Guizhou" [5][6]. Group 2: Financial Implications - Shanghai Guizhou is required to compensate Guizhou Guizhou a total of 4.18847 million yuan for economic losses and reasonable legal fees within ten days of the ruling [5]. - Following the judgment, Shanghai Guizhou indicated that it would adjust its accounting practices, which would lead to a reduction in its current profits [6]. - In its recent semi-annual report, Shanghai Guizhou reported a revenue of 28.2496 million yuan, a year-on-year decline of 85.22%, and a net loss attributable to shareholders of 67.7668 million yuan [6]. Group 3: Company Background - Guizhou Guizhou, established in 1950 as "Guiyang Distillery," is a well-known brand in Guizhou and one of the earliest state-owned distilleries in the province [5]. - In 2016, Guizhou Guizhou was fully acquired by Yanghe Brewery, becoming a significant brand asset under Yanghe [5]. - Shanghai Guizhou, which transitioned into the liquor industry in December 2019, has a complex background and was previously known as "Shanghai Rock Enterprise Development Co., Ltd." [5].