Shan Xi Ri Bao·2025-10-10 22:27Core Insights - The largest kiwi harvesting ceremony in China was held in Wugong County, marking the peak sales season for domestic kiwis [1] - In 2024, Shaanxi province is expected to produce 1.57 million tons of kiwis, accounting for one-third of China's total production and one-quarter of global production [1] - Shaanxi is the largest kiwi production area in China, with Wugong County, Meixian County, and Zhouzhi County being the three core production regions [1] Industry Overview - This year, the overall production of Shaanxi kiwis has decreased due to adverse weather conditions, resulting in a higher proportion of smaller fruits, but the quality remains high and well-recognized in the market [1] - The "Wugong Kiwi" regional public brand has a value exceeding 2.4 billion yuan, ranking among the top three in China's most popular regional public brands [2] Company Initiatives - JD's Jingxi division, one of the hosts of the harvesting ceremony, has adopted a direct sourcing model in collaboration with local leading enterprises to retail high-quality kiwis with geographical indications and green food certifications on its platform [1] - During the harvesting ceremony, JD Jingxi announced a strategic cooperation with Wugong County to purchase 5 million kilograms of kiwis during the production season and established the first "Agricultural Product Selection Center" in Wugong County [1] - JD Jingxi has seen a significant increase in kiwi orders, with nearly 1 million orders this year, representing a 610% year-on-year growth, making it one of the largest online sales channels for Shaanxi kiwis [1]