Core Insights - Pirelli celebrates its 20th anniversary in China, reaffirming its long-term commitment to the Chinese market and plans for continued investment [1][4][7] - The company has established three factories in China and employs over 5,000 people since its entry in 2005 [1][4] - Pirelli's sales in China reached 11% of its global total in 2024, highlighting the market's significance [15] Company Commitment and Growth - Pirelli's CEO emphasized the importance of collaboration with Chinese automotive manufacturers to drive industry innovation [7] - The company has built a strong partnership with local entities, focusing on mutual trust and excellence over the past two decades [11] - Pirelli's production capacity in China includes approximately 15 million passenger car tires, with over 90% being high-value products [18] Technological Advancements - Pirelli is introducing its Cyber™ tire technology in China, which integrates hardware and software for enhanced vehicle performance [17] - The Cyber™ tire has been tested by local manufacturers and aims to be incorporated into new vehicle models [17] Research and Development - The establishment of the Pirelli Asia-Pacific R&D Innovation Center in Jining underscores China's strategic importance in Pirelli's global operations [21] - The R&D center collaborates with universities and integrates with Pirelli's global network of research facilities [21] Sustainability Efforts - All Pirelli factories in China adhere to high sustainability standards, with the Yanzhou factory recognized as a national "Green Factory" [23]
倍耐力庆祝在华工业布局二十周年
Qi Lu Wan Bao·2025-10-10 23:38