“向新”“向智”“向绿”，第138届广交会亮点抢先看

Core Insights - The 138th China Import and Export Fair (Canton Fair) will be held from October 15 to November 4 in Guangzhou, featuring a record exhibition area of 1.55 million square meters and over 74,600 booths, with more than 32,000 participating companies, including approximately 3,600 first-time exhibitors [1][2] Group 1: Exhibition Highlights - The fair will showcase over 353,000 smart products, with more than 10,000 high-quality enterprises recognized as high-tech, specialized, and innovative, accounting for 34% of the total export exhibitors [2] - A new smart medical area will be introduced, featuring 47 companies showcasing surgical robots, smart monitoring, and wearable devices [2] - The fair is expected to display over 1 million new products developed in the past year, with nearly 1.1 million products holding independent intellectual property rights [2] Group 2: Market Focus and Participation - The number of global partners for the fair has increased to 227, covering 110 countries and regions, with over 20,700 registered buyers from 217 export markets, marking a 14.1% increase [3] - The fair will host over 600 new product launch events and 13 thematic forums to assist companies in brand building and industry direction [3] Group 3: Support for Exhibitors - Exhibitors will benefit from a 50% reduction in booth fees, with full fee waivers for rural revitalization zones, and over 5,000 companies will receive free online and platform promotion services [4] - The fair will implement real-time navigation using Bluetooth, Beidou, and 5G technology to enhance the visitor experience [5] Group 4: Innovation and Sustainability - Among the newly launched products, 63% will utilize innovative technologies, 48% will feature functional upgrades, and 47% will reflect green and low-carbon initiatives [6]