解好租赁消费热带来的新问题

Group 1 - The core viewpoint is that the rental consumption trend is gaining popularity among younger generations, particularly those born in the 1990s and 2000s, driven by a desire for cost-effectiveness and experiential value [1][2] - In August 2023, the search volume for "camera rental," "wedding dress rental," and "children's stroller rental" increased by 63%, 109%, and 165% year-on-year, indicating a significant shift in consumer behavior towards renting rather than owning [1] - The rental economy in China is projected to exceed 4.2 trillion yuan in transaction volume in 2024, reflecting a year-on-year growth of 32%, showcasing the market's potential [2] Group 2 - The transformation in consumer philosophy has opened up opportunities in the rental market, but challenges such as product discrepancies, contract traps, and difficulties in after-sales service need to be addressed [2] - As the rental market expands and diversifies, there is a need for standardization, which includes transparent contracts, regulated processes, and efficient after-sales support [2] - Companies should innovate their service models to meet the evolving demands of consumers, such as offering personalized rental plans and integrating rental services with other industries like tourism and health [3]