购物点不应刻意包装成景点
Jing Ji Ri Bao·2025-10-11 00:42

Core Viewpoint - The tourism market has seen a surge in activity during the National Day and Mid-Autumn Festival holidays, with various personalized travel products being introduced to meet diverse consumer needs. However, hidden illegal practices have emerged, including businesses misrepresenting shopping points as attractions and enforcing mandatory consumption, which infringes on consumer rights and disrupts market order [1][2][3]. Group 1: Consumer Rights and Legal Framework - Tourists should have the right to choose shopping activities voluntarily, as stipulated by the Consumer Rights Protection Law and the Tourism Law of the People's Republic of China, which emphasize the right to refuse forced transactions [1][2]. - The misrepresentation of shopping points as tourist attractions violates tourists' rights to be informed and to make autonomous choices [1][2]. Group 2: Cultural Integration and Tourism Experience - Shopping points that align with local culture can enhance the tourism experience, providing a richer and more diverse exploration of local charm while stimulating the overall vitality of the tourism industry [2]. - However, when shopping points are deliberately packaged as attractions, it can lead to excessive commercialization, misleading tourists into believing that purchasing is essential for experiencing local culture, which diminishes the original cultural appeal of the sites [2][3]. Group 3: Market Regulation and Ethical Practices - To mitigate the negative impacts of misrepresenting shopping points, it is crucial to adhere to the principles of "prior knowledge" and "voluntary participation," ensuring that operators provide accurate information about shopping points before tourists make decisions and that consumption is based on genuine willingness [2]. - The tourism industry should focus on building a healthy, orderly, and trustworthy market environment, as strong consumer satisfaction leads to positive word-of-mouth and sustainable industry growth [3].