台风选出的榴莲大福

Core Insights - The article discusses the impact of Typhoon "Hagupit" on consumer behavior, particularly regarding the unexpected decline in sales of the popular dessert durian daifuku during the storm [1][3] - It highlights the psychological phenomenon of the "herd effect," where individuals tend to follow the majority's behavior, especially in uncertain situations, leading to a preference for essential goods over non-essential items like durian daifuku [1][2] Group 1 - The durian daifuku, typically a best-seller with an average daily sales of 8,000 units in Guangzhou, was left unsold during the typhoon, indicating a shift in consumer priorities towards essential goods [1] - The article attributes the decline in durian daifuku sales to the herd mentality, where consumers prioritize necessities based on social cues rather than personal preference [1][2] - The herd effect is described as a behavioral economic principle that influences decision-making, particularly in situations of uncertainty, leading individuals to conform to the majority's choices [2][3] Group 2 - The article provides an example of how a new restaurant's promotional efforts may be overshadowed by the presence of a queue, illustrating the power of social proof in consumer behavior [2] - In an environment of information overload, consumers often rely on sales rankings and recommendations to make purchasing decisions, reinforcing the influence of the herd effect [2] - The article concludes by suggesting that individuals should prioritize personal preferences over social influences, especially in times of crisis, to avoid missing out on opportunities for personal enjoyment [3]