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Core Viewpoint - 鼎泰丰, known for its "18 pleats" soup dumplings, is facing significant operational changes, including the closure of its WeChat store and multiple physical locations, indicating potential challenges in maintaining its market presence and customer engagement [6][7][15]. Group 1: Operational Changes - 鼎泰丰 announced that its WeChat store will cease operations on November 30, 2025, urging customers to redeem their points before the deadline, as unredeemed points will expire [6][7]. - Currently, the WeChat store only has one product available for sale, indicating a significant reduction in inventory as other items are sold out [10]. - The company has already closed 14 physical locations across various cities, including Beijing and Tianjin, although it claims that stores in East and South China remain unaffected [15][13]. Group 2: Market Presence - 鼎泰丰 continues to operate in major cities such as Shanghai, Guangzhou, Shenzhen, and Hangzhou, but the number of active locations is dwindling, with only one store currently operational in Shenzhen [17]. - The brand has a rich history, having been established in 1972 and gaining international recognition, including being named one of the "World's Top Ten Restaurants" by The New York Times in 1993 [19].